Why I wrote this article
Since starting the Agency, like every other agency, we’ve struggled with a way of getting repeatable lead sources.
This is a lot harder when your agency does EVERYTHING.
‘What do I market for? SEO? Google Ads? Web Design? ‘
As I started to niche down into turning from a ‘we do everything shop’ to a ‘Development Shop’ I’ve found it easier to market SMG on service-based marketplaces.
For our agency, our target customer is someone that knows what they want and needs help with the execution. Maybe an IT Professional inside and organization, a project manager inside a larger agency, a designer who is now freelancing and selling projects on his own.
Marketplaces we like for digital services
Do you know any that we may be missing out on? Share it with us!
Clutch has been a great lead source FOR FREE. How? Let me explain
My main reason for investing in Clutch.co is because if you search any major digital service with a location, they are ranked in the top three almost every time. Rarely do you see an agency on the first page unless they are paying for google ads? Don’t believe me? Lets search ‘E-Commerce Developer in Miami’
See … first place! Ok, let’s try another search to test this theory. Let me search ‘ Shopify Web Design Florida’
Anyway, I’ll let you go ahead and do some searching in your area. I’m sure you’ll find the same results I did.
So instead of paying for Google Ads or investing in SEO that looks like may not get me anywhere near the first page, let’s invest in what’s working. Clutch.
Reviews are a BIG ranking factor on clutch.co’s platform BUT…
Clutch reviews take time, I estimated around 10 minutes. 10 minutes for someone to sit down and write a review is a really long time.
So I started asking for them at specific times in our projects or agreements to make sure I get these reviews :).
In all projects there comes a time when the client asks for something that may have not been initially agreed on. Depending on the effort. This is the best time to ask for the review. Here is my Simple SOP (Standard Operating Procedure) on how we ask our clients for reviews. (The goal is to remove all friction from them avoiding the review).
The best part is the client lets you know its submitted because now they need you to finish up they favor/task they asked for, no more awkward follow-up…’ Uhhh…Hey…Were you …uhh… able to submit that …review?’
Clutch Profile Setup
I’m no expert in this so I can only share my experience and what worked for me.
When SMG was a “Digital Marketing Agency’ SMG wasn’t getting leads. When SMG became ‘Shopify Developers’ with a focus on e-commerce we started getting leads calling in.
Check out our profile if you’re looking for some inspiration.
It’s interesting we now get about 10-15 visits per day coming only from Clutch. Now that may not sound a lot especially if you run high traffic sites.
But this is highly focused and concentrated on South Florida traffic. Of that traffic, I get two leads a week that reach out or call us.
About 8 leads a month. Each lead has the ability to turn into a $5,000+ project.
For the 1 year, I’ve set up my clutch listing in south Florida, I can attribute easily up to 5 figures in Revenue. Indirectly it has given me social proof to customers trying to vet me against other agencies.
If you are an agency and don’t invest in Clutch, I suggest you start. You have everything to gain and NOTHING to lose.
I just paid for the entry-level sponsorship programs, I’ll write a post about that in 3 months to see if it’s worth it.