Yeezy - The Story of a $19m Super Bowl Launch

Author

Johnathan Solorzano
November 19, 2024

Built

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Every two weeks, I’ll structure my thoughts in 2 ways

  1. Built/Building - something I’ve built or created over the month

  2. Engaged with - Something I’ve read or seen that made a significant impact on me

(Greatly inspired by Peter Kang, thanks, Peter!)

For this week on BUILT, I’ll share the story of the cold call from YEEZY that changed my life overnight.

While I know the controversy surrounding the people involved, I’m very grateful for the opportunity to play on the court with some of the best in the world.

I’m very grateful to Ye (fka Kanye West) for believing in me and allowing me to do the work.

Ye, if you’re reading this, thank you.

Here is the video—

Engaged With

Quote

“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.’’

Winston Churchill

A person on LinkedIn shared this quote with me. I loved it.

Are you ready for when you get that tap on your shoulder?

Ye and John

Much Love,

Johnathan